Marketing function of ceramic tile three consumers say six

Published: 16 May 2009 19:51:59

With the progress of the times, living standard, people's consumption concept also quietly changed. Similarly, the market is also a very wonderful thing, it will also with the concept of person and quietly, "disguised to play." However, even though they are, for new clothes, the whole of the face, or even names can be renamed for the final, it is the essence remains.

Ceramics market also. Now look at the product, whether it is soft-paste porcelain or porcelain antibacterial or brick or anion, music ceramics, ceramic exercise, laser ceramics, insulating ceramic, such as either a matter of fact, the essence or a piece of brick. However, in this not the same as the brick inside, the many are more subtle than the other products of certain things, such as science and technology, such as new materials, such as fashion elements, such as the concept of a very mysterious, a great temptation to the name of ... ... these in the mouth merchants, have become a new selling point. However, consumers are very smart pair of eyes, although they share the same essence of the new things out of curiosity, longing for new products, but to the very last moment, are often focused on practical, price as the first. In this same businessmen are shrewd and astute consumers of battle, the merchants were spellbound trick is how big the first time to get to consumers concerned about it?

1 views: anion tile luxury brought about by experience

With the accelerating pace of life, living in the steel and concrete of urban populations may often figuring out how to use the family vacation In her spare time, put aside their work, study, life troubles that exposure to nature's embrace, happy to listen to nature Perhaps the most sweet voices are come to the blue sea, soft and delicate treading quicksand, they are allowed to Sassou the sea breeze blowing head ... ... all this, people are relaxed and happy, I feel comfortable. Today, however, perhaps this "luxury" experience you can realize a small space. Of course, this credit is attributed to a new type, with negative ion function in the release of the advent of glazed ceramic tiles. It is learned that this product is the use of unipolar tourmaline mineral ultrafine powder added as a major element, the use of unipolar ionized air mineral water molecules can produce negatively charged ions of principle, the use of rare earth elements to activate the release of negative ions to strengthen its function to produce the corresponding functional powder additives, re-use functionality with existing ceramic powder raw materials combined with a reasonable formula to burn to produce features with release of negative ions and ceramic products, the product and the general appearance of tile products, and there is no any distinction, but it has a healing health care, eliminate odor, purify air, eliminate the effectiveness of formaldehyde. In addition, the product when used with the moisture in the air in order to release negative ions which play a role in the general in the kitchen or the room, the air humidity greater, it generated anion easier.

Perspective II: antimicrobial ceramics to meet the environmental protection trend

Today, as consumers of environmental protection of the growing health awareness, is an efficient anti-bacterial, anti-fouling of ultra-clean function of the advent of ceramic products, no doubt will be consumers. It is understood that Shuncheng R & D of new antimicrobial technology, first used in ultra-clean bright polished products, the perfect solution to the consumers of environmental protection, health needs. It is learned that this new type of antibacterial ceramic products have applied for national patents, compared with traditional products, add a new type of special ceramic composite antibacterial agent, no light in the role of conditions in any environment, through the surface contact realize kill or inhibit the growth of micro-organisms and reproduction, thus long-term health, safety and self-cleaning purpose, and can effectively avoid the spread of germs and reduce cross-infection, the spread of diseases and the nature of the product stable, lasting antibacterial effect. At the same time, the product surface with water repeatedly washed hundreds of times or to the products placed in the environment is relatively poor place 2 ~ 3 months later, further testing, its Escherichia coli, Staphylococcus aureus antibacterial rate will still more than 90% . The product can be widely used in families, schools, hotels, banks, hospitals and various office buildings and other places, the use of methods and the use of ceramic products in general are no different. Persons connected with the enterprise that has antimicrobial properties of the ceramic products in the industry alone this one, and will be listed on cool early in July this year. In addition, the products not only to adapt to environmental protection and healthy development trend of the times, and the antimicrobial did not increase fares.

Three perspectives: soft-paste porcelain embodies the pursuit of quality of life

In order to meet consumer demands for high quality of life, Fuk U.S. company launched a strong soft-paste porcelain. According to the company introduction, soft tiles based on ordinary soil, all-natural without any pollution, flexible, mildcomfortable, suitable for barefoot walking, can effectively alleviate foot fatigue, bones of children and the elderly knee play effective protection. In addition, the soft-paste porcelain has a lower water absorption, with a mean of 1.96%, maximum of only 2.26%. In addition, the anti-slide Product moistureproof superior, even if there is water does not spin, in the south of the rainy season, when the other building materials "shine", the soft ceramic tile can be kept dry and pleasant. And its lightweight body is also thin, which reduces transportation, inventory costs more than 80% of users, each 100 square meters house decoration, using soft tile space can save 3 percent. Finally the person in charge also stressed that because of the soft tiles are common materials used in the soil, so in the firing process can be energy-saving 80%, which substantially meet the requirements of energy saving and environmental protection.

One argument: the first practical, functional selling points are

"Music ceramics? Sports ceramics? One night, I thought could it be to sing, will exercise the ceramic products?" When a reporter in the absence of any explanation, and a question Miss He Sichuan consumers, she says with a smile so Say, "However, given the name of a wonderful product, to a large extent is a concept to buy. However, this is will consumers buy products create an atmosphere, but also to seize the young, fashionable and unique personality psychology music Ceramics some consumers may not music, sports ceramic also exercise but it will not attract the eye. "However, when talking about whether it will purchase such conceptual ceramic products, Miss Ho said that the Product Utility is the first, followed by price, style and so on, and the concept of products are usually just a selling point only.

Second argument: A room in the children, I can worry more!

"Soft tile? Are soft? Already listed it?" In China Ceramic City, want to buy a new home decoration materials The very fact that an interview when the reporter asked with surprise. When he learned that the nature of the soft tile and has been listed, the very fact that very much would like to express interest in the new children's room the use of such tiles. Because of his 5-year-old son is very naughty, on a daily basis in the floor hard fall, "a mass of bruises." For the protection of soft tiles, it can be a worry many.

Argument three: in the table, are a good choice!

"Has anti-bacterial function in a very interesting ceramic products for children haveenjoy playing on the floor, crawling on the floor of the family is very practical. Now that floor tiles can be antibacterial, bacteria do not need to worry too much about the 'attack' the." This is Shenzhen, a consumer that has antimicrobial properties in the ceramic products to reporters after the answer. And another in Guangdong consumers said that antibacterial products do not increase for cases where the first choice for this type of ceramic products, he smiled and replied that if the products used in the food on the table, it will be a good choice!

Fourth argument: I would also like to use these products!

"Anion tiles after the release of negative ions in the use of this feature after a number of years will disappear? Use of time, artifacts will change?" Mr Cheung being a manager with such a series of consultation. "Tiles anion ion itself is not released, but inside the tiles contain minerals tourmaline electrolysis of water molecules in the air thus increasing the negative ions in the air. So long as there are no major damage to tiles of this feature is the permanent ... ... "aware of this information, Mr. Chang smiled and said:" Ha ha, I have just bought new homes in the use of such tiles. "

Friday saying: I am fresh and really wanted to go see!

When asked about consumer f Hubei Jun various functions of these ceramic products in place, he can not help but go on: "hear the soft-paste porcelain, porcelain antibacterial, music, ceramics, porcelain and other sports these products, I feel very fresh, but also want to go take a look at what kind of products are in the end. If it is not only good-looking and practical, I feel very selling point has. the current market value orientation will focus on an extension to the quality of life, and now that prices of property are millions rise, decorative will depend on that money when it? family atmosphere is also a decorative ceramic products necessary to contrast the young people in general will enjoy the bright colors, full of vitality, however, generally do not buy a lot of young, perhaps the older generation to accept the new things are definitely necessary process. "

Say six: I do not trust those words!

"At present, under the banner of various functions under the banner of ceramic products, in fact, the concept of merchants selling them. Like a lot of stores to see when passing through a similar 'merchandise We scored 1-2 fold', 'all merchandise will be Yuanqi xx', etc. Such a slogan, its aim is to make people want to watch people buy, but I however do not believe that those words! However, as a marketing tool, its approach also has merit, why do business, is to attract people, look of many a person will naturally be people to buy. However, if merchants boast over their own products, to the function of the final product but can not realize, it is tantamount to drop it on their own signs. That is Ms. c Shanghai Journalist answer.